Overview

Led high‑growth initiatives at Employment Hero, including mobile job search. I partnered across CS, Brand, Performance Marketing, Legal and Execs to align launch strategy and GTM, driving clarity and cross‑team execution at scale.

Highlights (from resume)

• Launched from 0 → 11,000+ MAUs in under 3 months with 200–300% weekly growth pre‑global rollout (UK, NZ, Canada)
• Ran geo‑targeted campaigns converting at 45%+ to job applications
• Increased push opt‑in rate from 27% → 76%, significantly expanding re‑engagement surface
• Defined retention around high‑intent cohorts to drive meaningful usage and long‑term engagement

Responsibilities

• Product requirements for search, filters, sorting, empty/no‑results, and application flows
• Analytics across impressions → clicks → apply‑start → apply‑complete; defined north‑star and guardrail metrics
• Cross‑functional launch with Marketing, Partnerships and Legal; experimentation and geo rollout

Technologies Used

• SmartMatch‑assisted search relevance, taxonomy mapping and query understanding
• Web app patterns with progressive loading and skeletons for high‑volume listings
• Analytics pipeline for CTR, save rate, apply funnel and retention cohorts

Challenges and Learnings

• Balancing recall vs precision in search while keeping UX snappy
• Normalizing diverse employer feeds; deduplicating overlapping roles
• Designing powerful filters that remain quick to scan and operate

Outcome

• Faster discovery and higher‑quality matches for jobseekers and employers
• Robust search experience with clear feedback for empty/no‑results and pagination
• Foundation for personalized recommendations, profile‑based matching and deeper retention